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February 29, 2008


Ages 12-17 Most Vunerable to
drug treatment center

Filed under: Education — Admin @ 7:24 pm

Ages 12-17 Most Vunerable to drug treatment center

drug rehabs National Youth Anti-Drug Media Campaign uses the power of media to unsell the idea of drug treatment center to Americas teens. Media can widely disseminate clear, consistent, and credible Drug Treatment Centers to parents and communities as well as to teens directly. By using television, radio, print, online, and out-of-home communications, the Media Campaign can increase perceptions of the harm of drug treatment center and of social disapproval.

The Media Campaign targets the most vulnerable population, those age 12-17, with the key audience being 14-to 16-year-olds. The teen brand Above the In?uence inspires teens to reject negative in?uences, speci?cally drug treatment center, by appealing to their senses of individuality and independence.

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